The Salon du Chocolat
If you are like me and love the many varieties of chocolate, then this post is for you. Recently, I have had the privilege to attend one of the largest chocolate celebratory events at Mico Lab Pavilion in Milan, “The Salon du Chocolat“. The event lasted for 4 days and included over 100 brands on display. If that does not make your mouth water, then what will?
This is the 3rd edition of Salon du Chocolat in Milan and it is no surprise that the event was sold out. It was amazing to be surrounded by the best in the industry as well as people who are just as passionate as I was about the quality and variety displayed. Confectioners, processors, buyers and anyone from the public that wanted to attend, were welcomed. With 17 producers stating that Italy has neglected their passion for chocolate and cocoa. There is a deep cultural connection between Italy and cocoa and it is time to dig a little deeper into this theme.
You can walk into any shop and buy a bar of chocolate, but this was beyond that. It was a battle of who did it best and let me tell you, there was no losers in my book. Who doesn’t like variety? – Especially when it comes to chocolate. Chocolatiers, pastry chefs, and designers from more than 15 countries did an amazing job at creating unique, startling and exquisite creations. Chefs like Davide Comaschi and Luigi Biasetto, amongst many others, ensured beautiful pastry creations. You could also find lessons on the use of chocolate and cocoa with a variety of recipes. I am definitely going to give some of those recipes a go. Even if it fails, chocolate is still chocolate, so it might not be a big disaster.
The Salon du Chocolat fashion show is a chocoholic fantasy. Imagine gorgeous garments at the Salon du Chocolat fashion show made with chocolate in mind. Every year, this event surprises its attendees with breath-taking dresses and gowns inspired by chocolate. It’s extravagant, fabulous and might convince you to start chomping down on some of the dresses. Most of the designers mix actual chocolate with some other materials, so you watering mouth might just be on to something. How does the models contain themselves enough to not eat away at their own clothing?
Another fun fact is that you do not have to leave your little ones at home. There was a Chocoland area, which sounds cute already, for the kids to attend, while you discover and explore. There was workshops and games for the kids, which might produce the chocolatiers of the future. Parents have the opportunity to discover a variety of deliciousness, all while knowing that their kiddies are having just as much fun. I thought this was a considerate addition and eliminates a host of reasons not to attend. While walking around the exhibition, I was definitely in awe. In that moment, everything seemed possible. The creativity and execution showed that these chocolatiers and pastry chefs had a vision. As the largest chocolate event in the world, you have to be one of the best in the industry, or a newbie trying to solidify your place. These chefs seemed excited to be there and displayed their best work. Not only are these creations pretty to look at, but the flavors and textures are pleasantly welcomed.
Every year you see different creations, so this is not the type of event you attend once. The event organizer, Roberto Silva Coronel commented that they are very happy with the results of this year’s event. The goal of this year’s Salon du Chocolat in Milan was to bring culture and knowledge to the people of Italy. I want to use this opportunity to encourage you to attend the next event in Milano. There is so much we can learn from professionals in the food industry, but sometimes it’s just pure entertainment and excitement. I hope to bump into you at the next Salon du Chocolat and I can’t wait to see the reaction you have to what looks like pure magic. Trust me, you will never look at a regular chocolate bar the same way.